Main logo used across the year. It was scalelable to small sizes making it visible on social networks and suitable as an avatar when commenting/replying to people's posts. Orange was chosen as an energetic colour. 

This was the initial version of the main logo. It has a more skeuomorphic look about it with brushed/scratched metal and a shadow//contrastic overlay to highlight the name of the society. It was a good choice for print which was used the freshers fair but this eventually developed into the flatter/more simple look above. 

Halfway through the year I was called on to develop a logo for clothing. I suggested that this would be a good alternative version of the logo which would give an athletic look and being a self contained logo would be easy to print onto shirts/bottoms able to withstand wear and tear. 

This was the logo we settled on for clothing which is bold and easily printed onto clothing. 

Example of branded clothing. 

A round table design. Each shield indentation reflects an active MASS society. The centre features the crossed dumbbells as the MASS Identity. Colours proposed to be bold and singular.

This alternate version of The Body MASS logo was aimed at establishing the company in India. This logo is reminiscent of the Ashoka Chakra featured on the flag of India. 

This helped promote the fact we are inclusive of female fitness and encourage participation for all. 

The leaflets evolved into a format which was easily adaptable to all MASS branches. This leaflet in particular was made into a easily editable psd which society leaders could adapt to include their university unions logo on the bottom left, their email/web address and a wide choice of colours. It was important thebodymass.org scaled out to other parts of the country that the branding was able to be easily personalised and made relevent. 

Back of leaflet explaining what MASS Leicester had to offer. 

Refreshers version of the 'what we offer' leaflet. 

MASS India poster.

Repeating the Leicester specific orange colour scheme. 

This was at the start of the rebranding process. A spin on the Obama 'hope' poster. 

Some banners were more photographic. As the year went on I began to make the photography from events take focus. 

This introduced an alternate font into branding. Promesh.

Promoting what the union was offering students alongside what we offer to promote the importance of taking steps to destress during exams. 

The text was laid out in a fist shape to emphasise a call to action.

A collection of posters and leaflets in print.